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The settlement became a Climatic sea resort in 1963 and a town on 2 February 2006. Prior to 1989 the Bulgarian Black sea coast was known worldwide as the red Riviera. The sand Deposit may extend well inland of the crest of the shaft, where there may be evidence of one or more older crests (the storm beach) resulting from very large storm waves and do not affect the normal wave.

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This may not be as well known as the Greek Islands or Spanish coast at the moment, but this may change in the next decade or so. The settlement was founded at the present place of Sveti Vlas in the 2nd century ad by Thracians and Greeks, then called Larissa.